Four Common Pitfalls in Corporate Video Production

Everybody wants to make videos these days. After all, several celebrities such as Justin Bieber, Carly Rae Jepsen, and Susan Boyle rose to stardom from videos they made that went viral. Any type of amateur homemade video could go viral on the internet. However, when it comes to corporate videos, the audience has their mind programmed for quality. Anything short of the audience expectation may hurt the reputation of the brand that owns the video content. Therefore, the procedure of creating result-oriented corporate videos places a demand on strategy.

Does your organization use video strategy? Below are four pitfalls to avoid while creating your brand videos.

Making Videos Without a Script: The script can make a massive difference between a compelling corporate video and the one that sucks. It is surprising how many businesses create videos without a well-planned script. A video with incoherent script marred with grammatical errors gives a company a bad image. Take the time to create a captivating script for your video. Better still, you can hire a professional to write your script. Mount a teleprompter in front of the camera and read out the script looking straight into the camera. Practice reading the text several times so you can be comfortable with the content while shooting the video.

Using Amateur Lighting: Shooting a great video requires more than just pointing a camcorder and recording. Even if you use the best professional camera available, your video will still have an amateur look without professional lighting. That is why every professional movie production has a lighting crew. You may not go all the way to hire an entire team to set up lighting for your video shoot but make sure you have adequate lighting while shooting. Since the video you are shooting represents your company, you won’t want it to look unprofessional.

Using the Inbuilt Camera Speaker: Video is not just about the visuals alone, the sound is equally important. Have you ever been frustrated watching a foreign video that is not transcribed? That tells you how important the sound can be in video production. Using the inbuilt microphone on the camera is a common mistake that messes up corporate video production. Inconsistent pitch and noise factor make such videos unappealing. Eventually, the video will require expensive post-production editing to look professional. The best approach is to use a close-up microphone with noise cancellation feature. Alternatively, use a mic on a boom pole, outside the video frame.

Not using a tripod stand/ camera support: The most common trait of amateur videos us shaky frames. It’s quite challenging to make a steady recording without using a tripod stand. Even professionals make mistakes and shake the camera while recording. That is why it is essential to position your camera on a tripod stand while recording your corporate videos.

You can see that the procedure of creating a professional corporate video can be a bit complicated. However, the value such videos bring to your business is worth the time and effort you put into it. You can simply outsource your corporate video production to professionals while you focus on your core business. That way, you will be getting the best value without losing focus on your core business.